Mobile Multimedia enables a range of content-rich applications and services. These include mobile ticketing, delivery of detailed product information packs and entertainment. As the availability of smart phones continues to rise, consumers expect easy access to these applications and services. Further-more consumers are willing to "opt-in" to having relevant services pushed to their mobiles as long as they remain in control. Mobile Multimedia provides a great way to engage your customers with relevant, entertaining, content delivered in a timely manner.