With mobile penetration being close to 100% developing a stratgy for reaching customers on mobile is essential. That's an easy decision to make.
More difficult decisions to make are which mobile channels and how? What's the best way to integrate mobile initiatives with other sales and marketing programs. How do you measure and benchmark what you are doing?
Everybody knows about apps and how well these have worked. Everybody knows about SMS and how well that has worked ..... but what about mobile video and augmented reality? What is the best way to use location? Are banner ads still worth doing? Will an MMS campaign work best for the products and services that you offer?
There are many options for reaching your customers on mobile, Mobile Flow can help you decide which one will work best for you.