Mobile Trends
Mobile marketing and advertising covers many different technologies. These include SMS, MMS, Mobile Internet, mobile video and near-field technologies such as Bluetooth that enable proximity marketing. The challenge for any marketer is how to select and integrate those mobile technologies that are most likely to deliver the marketing objectives quickly and offer excellent marketing ROI.
Mobile Marketing Trends
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51% of UK mobile owners (23 million people) are using their device to make payments,
redeem coupons or research products and services (IAB)
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95% of mobile marketing messages are opened compared to 25% of emails (IAB)
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30% of consumers have used a shortcode to respond to media adverts (IAB)
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UK companies' mobile marketing budgets rising from 18% in 2008 to over 30% by 2010
Best use for Mobile in the Digital Marketing mix
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Increasing interaction with customers
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Highly targeted sales promotions and advertising
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Improving customer service through better CRM
How do consumers like to use mobile when interacting with Brands ?
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Access company information (70%)
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Check product availability (70%)
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Locate nearest store (64%)