Knowing the location of your customer when they engage with you on mobile enables you to provide a response that is better targeted. Your customer will appreciate the experience and is much more likely to talk about it with friends and family.
On mobile, location is normally associated with GPS. Mobile Flow takes a broader view that incorporates Postal Address data and Ordinance Survey mapping data. These can be used separately or you can combine them.
If you would like to understand how Mobile Flow can help with delivering your Location-Based Services, contact us now.