Use Mobile to enhance your Customer Relationship Management (CRM)
Use CRM practices to build an ongoing relationship with your customer. Make the most of their
opted-in status to deliver relevant and regular reminders, updates and offers.
Marketing Objectives
Build long-term customer relationships
Reach customers when convenient and appropriate to them
Reduce CRM and customer service costs
Solution
Use SMS to send updates on product information, confirmation of orders, delivery status
and appointment reminders
Use the market segmentation tools to enable the management of clearly defined target
groups
Deliver special offers and discount coupons
Send summary information as SMS with links to richer information such as MMS, Video, Mobile
Websites