Building a database of opted-in mobile consumers that meets regulatory requirements, is based on good practice and ensures a good consumer experience, requires careful thought and precise implementation. Once achieved and integrated with other digital marketing initiatives, it provides the basis for a long-term channel of communication with your customers
Build a managed opted-in database of mobile consumers
Enable long-term tracking of consumer response over all campaigns
Integrate with other digital marketing initiatives
Use Mobile Flow to set-up and manage Short Code campaigns that integrate with other
digital initiatives
Use the market segmentation tools to enable the management of clearly defined target
groups
Set up a Short Code service and attach pre-defined message responders
Automatically assign each response to the appropriate target segment
Receive real time monitoring reports