Collection 2000 and Look Magazine
Brand building and product promotion
As an innovative alternative to SMS, MMS is becoming increasingly popular among brands keen to enhance the quality and depth of engagement with customers. Smartphone popularity continues to grow across all demographics and consumers love to take advantage of the camera features and multimedia capabilities that their phones provide.Encouraging customers to send or receive picture messages is a great way of enhancing your brand, promoting specific products and engaging customers.
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Highlights
Collection 2000 and IPC Media's weekly glossy, 'Look' magazine teamed up to run a promotional campaign, "Camera Ready Style" that made use of MMS to entertain and engage customers.
Call to action promoted across a double page spread in Look Magazine
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Readers are invited to send picture of themselves to a mobile Shortcode for a chance to win
prizes including a photo shoot and chance to appear in a future edition of the magazine
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All readers taking part in the competition receive an SMS confirmation and offered the opportunity to
respond with an email address to receive more competition and product information
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Collection 2000 benefit by extending their opt-in mobile and email marketing database