Encouraging customers to send or receive picture messages is a great way of enhancing your brand, promoting specific products and engaging customers.
Download case study
Collection 2000 and IPC Media's weekly glossy, 'Look' magazine teamed up to run a promotional campaign, "Camera Ready Style" that made use of MMS to entertain and engage customers.
Call to action promoted across a double page spread in Look Magazine
Readers are invited to send picture of themselves to a mobile Short Code for a chance to win
prizes including a photo shoot and chance to appear in a future edition of the magazine
All readers taking part in the competition receive an SMS confirmation and offered the opportunity to
respond with an email address to receive more competiton and product information
Collection 2000 benefit by extending their opt-in mobile and email marketing database