Getawill
Lead Generation
Getawill wanted to expose their brand to new prospects in clearly defined demographics. Mobile Flow proposed a fresh approach that combined print and mobile.
A full page advert was designed and placed in leading lifestyle magazines alonside relevant editorial. The call to action involved sending a text message to a dedicated short code. Followup calls to prospects could be made within minutes of them having responded.
As a method of direct marketing, SMS is quick, highly measurable and can be targeted more precisely than many other methods.
