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Lead Generation

Getawill wanted to expose their brand to new prospects in clearly defined demographics. Mobile Flow proposed a fresh approach that combined print and mobile.

A full page advert was designed and placed in leading lifestyle magazines alonside relevant editorial. The call to action involved sending a text message to a dedicated short code. Followup calls to prospects could be made within minutes of them having responded.

As a method of direct marketing, SMS is quick, highly measurable and can be targeted more precisely than many other methods.

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